You ever heard of ‘survivorship bias’?
You see it when you only pay attention to your successful customers.
You get testimonials from them.
How they survived, strived, and thrived with you.
You proudly display them in your copy…
Only to get crickets.
People know you’ve only shared success stories.
They’re suspicious of you.
What about the people who bought from you and failed?
Your potential clients want to see your corpses.
The people who didn’t succeed with you.
Because your would-be customers want to know…
“Will this work for me?”
They want to know the difference between the ones who thrived with you…
Vs the ones who died with you.
You can use these failures to throw kerosene on your copy fire.
And spark your prospect’s desire again.
It’s all about who your prospects identify with more:
Your winners or your losers.
And whaddya know… the winners are the ones who bought from you.
And if they want to be a winner too…
Instant sales for you.
Want to know more about how to do this?
Sign up for my mailing list.
I’ll probably cover this more sometime.