One of the greatest Netflix show lines of 2019:
Person 1 stands at the top of a building:
“You promise if I don’t jump I’ll be happy?”
“Absolutely not… But I can promise you that you will not be alone.”
^ I’m a gracious man. I won’t spoil what show that is for you.
But I’ll tell you this…
When the guy wanted to pancake himself… he heard the promise he needed to hear.
Not only is that line a great gem of TRUTHFUL compassion and caring…
It’s a sentence you can scoop a whole barrel of persuasion from.
Because you can promise your prospect far better things than just ‘happiness’.
If you promise just sweetness and daisies over and over…
You might even TORTURE your market. (In a bad way)
Which can slaughter your sales.
Don’t believe me?
Take the 3rd worst song of all time…
‘I Love You’ as sung by Barney the Purple Dinosaur.
With diabetes-inducing lines like “I love you. You love me. We’re best friends like friends should be”…
US military interrogations literally played it on loop to BREAK the minds of prisoners.
(And PBS used it to break parents of tiny children.)
Don’t be that innocent bambi marketer who only promises the H word to your customers.
Be that savvy stag or doe who knows how to emotionally headbutt too.
Happiness ain’t our only god.
It’s not even one of the big ones we worship.
Savvy marketers know the REAL gods that pull our strings.
Pain. <– That one’s the grand-daddy of all gods btw.
Plus a whole bunch of forbidden gods we’ll never admit to following.
(Which opens the door for savvy sellers to use them on us––watch out.)
You gotta be like handyman Batman.
And carry a full set of emotional tools on your utility belt.
Use these tools to become the master of the emotional symphony in your prospect’s gut.
While you hum the tune of chart-topping sales.
That’s what the best marketers do.
So go forth…
Bake that into your next marketing brownie.
See whether your sales spike this year.
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