Chances are you’ve experienced what I call the ‘Coffee Table Effect’.
It goes like this:
There’s something you want to keep in mind.
So you keep a reminder in plain sight.
It could be a note to self…
… or a book you want to read.
And maybe you put it somewhere so you’ll see it constantly…
Like your desk…
… or your coffee table.
But if you’re anything like me, sometimes that doesn’t work.
Sometimes I get so used to seeing a book on my coffee table…
… that it barely registers in my mind.
It might as well be invisible.
(Until I have to clear it out of the way!)
That’s what I call the ‘Coffee Table Effect’.
It’s when you’re so used to seeing something the same way, you become blind to it.
But let me ask you this:
When you scroll through Netflix, do you ever notice when they change the thumbnails?
Maybe it’s a film you’ve mindlessly scrolled past dozens of times. Yet when they change the cover art, your eyes stop and stare again. Maybe you even click on it, when you didn’t before.
The film hasn’t changed. It’s still the same. But Netflix has overcome the Coffee Table Effect. They got your attention back.
That’s what good copy can do for your business.
It refreshes your customer’s view of your business’s product or service.
What ways does your business have to stay fresh in your prospect’s minds?
Changing your website is one way. But if people don’t visit your site regularly, they won’t notice the change.
Social media is another way. It can work. But you can’t always guarantee everyone will see your posts.
A big nation-wide TV and radio rebranding campaign might work. But it’s very expensive.
So what’s another way?
It’s cheap. It goes straight to someone’s inbox. And people check their inboxes all the time.
You have an opportunity to catch someone’s attention with the Subject line…
And from there, talk about your business. In a way that sparks the prospect’s interest all over again.
What do you say to spark their interest again?
There are several ways… but that’s a topic for a different time.
For the time being, think about how you can refresh interest in your business.
And what you want a person’s NEW perception to be.