I’ve dug up the ultimate insult one Asian can give another.
One that unsettles me to my very bones.
If you yourself are of the Asian persuasion…
Shield your eyes from the horror ahead.
I’m half-Japanese and half-Australian.
(Makes for a hilarious upbringing.)
And like any typical Asian, I’ve been to chopstick school via my mum.
But after years of practise…
When I walk into this Asian eatery to order me some fried noodles…
The waitress takes my money and hands me a fork.
I had to **ask** for chopsticks.
I was heartbroken.
My identity crumbled before my eyes.
And questions buzzed around my head:
Do I not look Asian enough?
Should I squint more?
Are half-Asians the half-breed doofuses of Asia, who can’t handle two twigs in one hand?
That waitress might as well have shoved that fork into my heart.
If you’ve the patience of a Buddhist monk caught in a traffic jam…
You might be a saint and say:
“Lucus… maybe that waitress gives a fork to everyone. Not just white-halfsies like you.”
And you’d be a reasonable Steven.
But then your enlightened self would miss the point of my rant:
Make sure you appeal to the right identity of your prospect.
Otherwise you can unknowingly insult your audience and turn them away.
Make that mistake… and it’s like you’ve filled their schnozzle with the scent of rotten eggs.
The words you use… the assumptions you make… or even the options you offer…
Can tip your audience toward you…
Or send them running for the hills.
Sometimes it’s an easy fix.
You just gotta ask a considerate question or two.
Eg: “Would you prefer a fork… or chopsticks?”
Don’t be like that waitress.
She did NOT look like she cared about her job. Or her customers.
I know you can do much better with your kind, caring, and relatably cranky soul.
Don’t just give a fork.
Give a damn instead.
Bake that into your next marketing brownie.
Enjoy a great sales year.
For more mesmerising marketing tips sign up for my newsletter at lcsconversions.com/sign-up