[Copy that smiley face. Seriously. Keep reading to see why.]
When you’re driving, there’s one type of road sign that always gets your attention.
The ‘Your Speed’ road signs.
Those signs that tell you how fast you’re driving.
We have a speedometer in our car.
But we look at the sign anyway.
And drivers everywhere slow down because of it.
Why? Because it highlights a problem we have.
If we’re speeding, it tells us.
Even better: You don’t even need numbers or words for it to work.
Some ‘Your Speed’ signs don’t even bother giving you a number.
They measure your speed. And if you’re under or the over the speed limit…
They give just a Smiley Face, or a Sad Face.
And it still works.
If the ‘Your Speed’ sign drowned us in numbers, words, and jargon, we would tune it out.
So instead, it gets straight to the point for you.
And THAT influences how we act.
Is your tech business copy this straightforward for potential clients?
Is it short, sharp, and to the point?
Does it share exactly what’s necessary to get them to take ACTION…
… and buy from you?
Let’s see if I can help you out.