Saw an angry lass the other day.
I was waiting for my strawberry smoothie, when I heard her yell at her kid brother.
He’d picked up two straws to drink from.
And almost put one back.
But his sister snatched it.
She snapped. Towering over his little frame.
The schoolboy looked at her like a deer in headlights.
Shellshocked, he did.
That might seem harsh to you…
But I thought his older sis/mini-mum was a national hero.
If I had a medal, I would’ve played 50 trumpets and given it to her.
Because in the age of colds, flus, and coronaviruses…
It was obvious this little kid hadn’t thought things through.
Maybe you haven’t yet either.
Because imagine this…
A schoolboy with his hands going god-knows-where…
Picks up a straw, gets his creepy crawly germs all over it…
Puts the dirty straw back in the pile.
Only for you to pick it up… put your naive lips around his crud… then spend hours vomiting up your lungs with mysterious food poisoning.
If that last sentence made you wince, then you get my point.
Sometimes you gotta paint a clear picture.
Because many of your customers are more like the little bro than the big sis.
They don’t fully think things through.
They don’t see how an ‘innocent’ straw can make you projectile-puke your insides.
And likewise your customers often don’t understand their problems.
But you do.
You know how their adorable ‘little kitten’ mistakes… can balloon into fanged monsters later on.
Monsters that can ruin their life.
So it’s up to you to paint the REAL stakes for them.
Put on your ‘big sis’ pants and educate them.
Be the national hero that angry lass was.
When your customers understand how their LIFE could be on the line…
Buying your solution feels a matter of life and death for them.
Great deal in my opinion.
Bake that into your next marketing brownie. See whether your sales spike.
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