There was once a car … [Read more...] about Why this poor old lady got hit by a car near my house
I got forked! — A half-Asian’s guide to losing your customers
Legal death threats your best customers will love
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The most Spartan two-letter sales word in the English language
Pro tip: Say the bleedin’ obvious
Here’s a handy … [Read more...] about Pro tip: Say the bleedin’ obvious
The H word that slaughters your sales
One of the greatest … [Read more...] about The H word that slaughters your sales
‘We need people to die’ – The case for patience in sales
‘We need people to … [Read more...] about ‘We need people to die’ – The case for patience in sales
Channel your inner angry lass to wallop people into buying
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This weirdo wants to sell more with your business corpses
You ever heard of … [Read more...] about This weirdo wants to sell more with your business corpses
Surprising reason why you want to sell to ‘Deathseekers’
If you want to raise … [Read more...] about Surprising reason why you want to sell to ‘Deathseekers’
How ‘Hercules’ copy vexes customers to pay YOU for profitable refunds
Disney likes to take … [Read more...] about How ‘Hercules’ copy vexes customers to pay YOU for profitable refunds
My rant about verbal tips – How to show who you REALLY are.
Sea-witch flips customer objection with tentacle-like finesse
Boogieman trick gives your customer’s problems a face to punch
How Looney Tunes terrifies your scrambling customers to buy
Quick SaaS Copy Teardown: Where to put the good stuff
Let me ask you a … [Read more...] about Quick SaaS Copy Teardown: Where to put the good stuff
Chasing the Wrong Customers: What everyone gets wrong about the Joshua Bell story
Doctor Who’s ‘Fear is a Superpower’ Copywriting Technique (Transforming Negative Emotion)
The One Business You Must See Before You Die
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Branding: Get Your Business To ‘The Good Place’
There’s a quirky TV … [Read more...] about Branding: Get Your Business To ‘The Good Place’
Paddington 2: Marmalade and Upsell Sequences
I was wary when I … [Read more...] about Paddington 2: Marmalade and Upsell Sequences
Get Noticed Again: How Netflix Overcomes The Coffee Table Effect
Tech Companies: Copy This Road Sign
[Copy that smiley … [Read more...] about Tech Companies: Copy This Road Sign
Does your expertise blind your advertising?
There’s a concept … [Read more...] about Does your expertise blind your advertising?
Can a non-techie write great tech marketing?
You can already … [Read more...] about Can a non-techie write great tech marketing?
The One-Sentence Guide To Marketing Tech
There’s a common … [Read more...] about The One-Sentence Guide To Marketing Tech